Fernando Carlini Guimarães · data and AI leadership
00 · Spec sheetPorto Alegre, RS · Brazil

Fernando Carlini Guimarães

01Role
data and AI leader
02Based in
Porto Alegre, RS
03Focus
Data & Analytics Leadership · Data Strategy · Data & AI · Data Platforms
04How to read
Every project of mine shows the result and the engine running behind it. This site does the same with me: scroll to see what's under the hood (or click the stamp up there, if you're really curious, hehe).

hover over the namescroll ↓ and see what runs behind it

01X-ray · about merun the lens over the photo

About me

Fernando Carlini Guimarães

Report · what the lens found

  • 01Heada designer by training who turned into a data person
  • 02Eye12 years looking at data
  • 03Chestwhat moves me is people

Hi! I'm Fernando (Nando, if we've ever shared a coffee). A designer by training who turned into a data person, I've been working with data for 12 years, and most recently I led the data and analytics area for the service channels of a Brazilian credit cooperative: strategy, platform, governance, GenAI in production and, above all, people. A mixed team of analysts, scientists, and data and AI engineers.

To me, leading data is taking that soup of letters and numbers and making sure everyone knows where to go. But I never let go of the hands-on part... the projects below are mine, built with AI agents (yes, I like to understand the mechanism before asking anyone else to do it, hehe).

I'm open to my next role in data and AI, leading a team or building hands-on. If that makes sense, reach out!

02Engine · projectsone machine per project

Projects

Built by me, with AI agents.

Open study · Nov 2026 – Present

Brazil's Data Leadership Job Market

Open dataset of data-leadership job postings in Brazil (coordinator × manager), published weekly and automatically from a self-built job-tracking app, with a data contract and confidentiality rules checked before every release.

dbt-on-DuckDB pipeline with tests and CI that needs no database credentials; a site where every number comes from the models, with the SQL that produces it running in the browser; posting lines classified by an LLM chosen by measurement against a hand-reviewed reference set.

Open the study ↗Code ↗

The parts

  1. Job-tracking appwhere the data is born
  2. Data contract and confidentialitychecked before every release
  3. dbt on DuckDBtests and CI with no database credentials
  4. LLM measured against a referenceclassifies every line of the postings
  5. Site with the SQL next to itevery number with the query behind it

Personal project · Oct–Nov 2026

Stack Overflow Answerability

Analytics engineering on the public Stack Overflow dataset in BigQuery: specs and acceptance criteria before the SQL, dbt models and tests, a MetricFlow semantic layer, and query-cost guardrails.

LLM-based text labeling, with the labeling model chosen by agreement against a hand-reviewed gold set; calls through the Vercel AI Gateway and direct APIs, with a budget cap per run.

Open the presentation ↗Code ↗

The parts

  1. BigQuerythe public Stack Overflow dataset
  2. dbt models and testsspecs and acceptance criteria before the SQL
  3. MetricFlowsemantic layer
  4. Vercel AI Gatewaycalls with a budget cap per run
  5. LLM + gold setlabeling measured by agreement

A method turned into a product · since Sep 2025

Matriz de Senioridade

A method for building competency matrices from each team's context, for assessment, feedback, merit, promotion and development plans on explicit criteria. It started in the data team I led, was adapted by other leaders and by HR, and became a SaaS built with AI agents.

Open the Matriz ↗

The parts of the method

  1. The team's contextwhere every matrix starts
  2. Competencies and levelssteps on the Dreyfus model
  3. Assessment and feedbackthe conversation on top of the criteria
  4. Merit and promotiondecided on the same criteria
  5. Development planeach person's next step

CRM and martech · Sep–Oct 2026

WhatsApp CRM and Campaigns

Customer-base analysis for both businesses: ingestion from their sales systems, normalization, fuzzy deduplication of customer records, and repeat-purchase and cross-sell analysis.

WhatsApp Cloud API integration (webhook with signature verification) and an inbox with a campaign funnel in production, used by the business, with send guards and an A/B/C test; built with AI agents.

A brewery and a bar in Porto Alegre · private code

The parts

  1. Ingestion and normalizationfrom both businesses' sales systems
  2. Fuzzy deduplicationof customer records
  3. Inbox + funnelcampaigns in production, used by the business
  4. A/B/C testwith send guards
  5. WhatsApp Cloud APIwebhook with signature verification

03Skeleton · careerone line per role

Career

  1. Founder | Product Owner | Product Designer | Solution Architect · Matriz de Senioridadeown venture, in parallel
    Porto Alegre, RS
  2. Data & Analytics Coordinator | Data Product Owner, Channels Division · Sicredi
    Porto Alegre, RS
  3. Data Product Manager · Sicredi
    Porto Alegre, RS
  4. Data Analyst · Sicredi
    Porto Alegre, RS
  5. Director of Data & Analytics & Co-Founder · JF Guimarães
    Porto Alegre, RS
  6. Strategy & Innovation Advisor · Rio Grande do Sul State Government, AGDI
    Porto Alegre, RS

Education

PUCRS · Master of Science in Marketing · 2019–2021

UFRGS · Bachelor’s Degree in Industrial and Product Design · 2008–2015

Strides · AI & Data Manager 5.0 · 2026

Languages

Portuguese · native

English · fluent

Spanish · intermediate

Core competencies

Data Strategy · Data Governance · Data Platforms · Data Engineering · Data Analytics · Data Products · Analytics Engineering · Business Intelligence · AI / GenAI · AI Agents · Databricks · Advanced SQL · Intermediate Python · AWS · GCP / BigQuery · Azure · Power BI · Denodo · Google Analytics · ETL/ELT · Data Quality · Product Analytics · FinOps / Cost Management · People Leadership · Technical Leadership · Stakeholder Management · Change Management · Entrepreneurship · Agentic Coding · Product Strategy · Advanced Excel

04Synapses · writing & talkshover a piece

Writing & talks

LinkedIn ↗Medium ↗

05Vital signs · contactLinkedIn or GitHub

Reach out!

LinkedIn is the fastest way.

LinkedIn ↗GitHub ↗